Every brand gets its credibility from representing its core values, interacting with customers via various channels, media and devices in a meaningful way, and guiding them on an inspiring journey that makes customers stick around for a while. To get the most out of it, this journey needs to be enabled by a great marketing strategy.
How to be innovative in a short time frame, achieve results that truly matter to your target audience, and get inspired by new insights, all that while having fun?
Observation, ideation and prototyping are key to getting great results – techniques from design practice that are applicable to many topics.
Having a great product, service or idea is a perfect starting point. To turn it into a profitable business, a great business model and business plan is needed to succeed.
Watch! is a jewelry line inspired by time and transcience.
Design is a broad term, often used as a random container for all kinds of work. But what does it really mean?
To me, it is about thinking and solving problems in a creative way, finding new solutions while paying close attention to the user, and ultimately creating the most meaningful and useful outcome.
"The world is a great book, of which they that never stir from home read only a page."
Travel is my passion – it is what keeps me alive and helps me to reinvent myself, it gives me a sense of freedom and a refreshing perspective on things.