This page provides an overview
of my skills and experience.

Feel free to contact me to know more!

Key skills & interests

MARKETING STRATEGY

  • Contributed to European Marketing Strategy and product launch plans for Canon Services & Solutions
  • Defined Value Propositions
  • Developed customer journeys
  • Defined and executed marketing activities across channels for own brand
  • Level   ★ ★ ★ ★ ★

INNOVATION & DESIGN THINKING

  • Did research and published a paper on Design Thinking methodologies & their impact in business
  • Facilitated workshops and group sessions
  • Applied creativity and innovation to solve problems across fields and tasks
  • Level   ★ ★ ★ ★ ★

BUSINESS STRATEGY

  • Defined portfolio strategies and roadmaps
  • Managed and executed Mid Term Planning process
  • Created business plans for new services within Canon and for my own startup (incl. financial projections)
  • Level   ★ ★ ★ ★ ☆

LEADERSHIP & COMMUNICATION

  • Founded and represented own company
  • Lead development projects with 5-10 team members, including distributed teams
  • Frequent communication and alignment with senior stakeholders
  • Coaching and training of starting employees
  • Level   ★ ★ ★ ☆ ☆

GRAPHIC DESIGN

  • Photo editing, graphic arts, logo development, illustrations and other graphic work for print & web
  • Layout & print production of various media types, incl. books
  • Worked for clients on freelance basis, in own company + internships
  • See work examples here
  • Level   ★ ★ ★ ★ ★

(DIGITAL) MARKETING EXECUTION

  • Created content for various channels (case studies, brochures, web, social) for B2B and B2C
  • Gained insights through analytics and market research
  • Optimized websites for SEO
  • Established international customer base & press coverage with limited budget
  • Planned and organized events, web conferences & trade fair stands
  • Level   ★ ★ ★ ★ ☆

WEB DEVELOPMENT

  • Worked on client projects for web design as a freelancer, incl. html/ css
  • Recently broadened my development skills: html, css, javascript, jquery, php; Bootstrap, Wordpress
  • Built this website from scratch
  • Built & maintained a wordpress site at www.adventure-edition.com
  • Level   ★ ★ ★ ☆ ☆

SERVICE DESIGN/ USER EXPERIENCE

  • Worked on service design projects including persona development, customer journey mapping, user stories, and service prototyping
  • Attended workshops on service design
  • Large interest in user-centered research and consumer behaviour
  • Level   ★ ★ ★ ☆ ☆

PROJECT MANAGEMENT

  • Certified project manager (Prince2 Practitioner)
  • Successfully managed various projects (small to large scale) on quality, budget & time in a professional way (planning and reporting, risk assessment, updates to all stakeholders, escalations, team guidance)
  • Level   ★ ★ ★ ★ ☆

INFORMATION TECHNOLOGY

  • Certified Enterprise Architect (TOGAF)
  • Knowledge of Software Development Methodologies (Scrum, Agile, DevOps)
  • Gained quite detailed knowledge of CCM tooling and related applications
  • Researched innovations in the Financial Services sector
  • Level   ★ ★ ★ ☆ ☆

JEWELRY & FASHION DESIGN

  • Created and produced a jewelry collection
  • Experimented with innovative methods, e.g. 3D-Print
  • Designed and created fashion collections and supported design tasks in internships and apprenticeships
  • Level   ★ ★ ★ ★ ☆

TRAVEL

  • Visited 4 continents and around 23 countries in the last 3 years
  • Photographing and writing about my travels
  • Level   ★ ★ ★ ★ ★

Tools

PHOTOSHOP

  • Level   ★ ★ ★ ★ ★

ILLUSTRATOR

  • Level   ★ ★ ★ ★ ☆

INDESIGN

  • Level   ★ ★ ★ ★ ★

PREMIERE

  • Level   ★ ★ ★ ☆ ☆

DREAMWEAVER

  • Level   ★ ★ ★ ☆ ☆

LIGHTROOM

  • Level   ★ ★ ☆ ☆ ☆

EXCEL

  • Level   ★ ★ ★ ★ ☆

POWERPOINT

  • Level   ★ ★ ★ ★ ★

WORD

  • Level   ★ ★ ★ ★ ★

GOOGLE ANALYTICS

  • Level   ★ ★ ★ ☆ ☆

SPSS

  • Level   ★ ★ ★ ☆ ☆

WORDPRESS

  • Level   ★ ★ ★ ★ ☆

Languages

ENGLISH

  • Level   ★ ★ ★ ★ ★

GERMAN

  • Level   ★ ★ ★ ★ ★

FRENCH

  • Level   ★ ★ ★ ★ ☆

DUTCH

  • Level   ★ ★ ☆ ☆ ☆

ITALIAN

  • Level   ★ ☆ ☆ ☆ ☆

SPANISH

  • Level   ★ ☆ ☆ ☆ ☆

Experience & Education

EXPERIENCE

  • 2013-recent: Canon Business Services
  • 2010-2012: Maike Gericke Design
  • 2009-2010: Marc O'Polo, Campus brand
  • 2007-2008: Jean Paul Knott sprl.

EDUCATION

  • 2012-2013: MSc International Business/ Strategic Marketing
    Maastricht University
  • 2005-2009: BA Design (Fashion)
    Pforzheim University of Applied Arts